Home / Lingerie and Swimwear / Ooh La La! Here’s What Makes These French Lingerie Brands So Chic

Ooh La La! Here’s What Makes These French Lingerie Brands So Chic

French lingerie has long had a reputation for being exquisite, glamorous, and high quality. It's also known for its use of luxurious materials and just a dash of sensuality (but not overt sexiness). French fashion and the women who wear it have that certain "je ne sais quoi." There is just something about French lingerie, bras, and underwear that make them appealing, and they make whoever's wearing them feel attractive and confident.

French women take a special interest in their lingerie. Their trademark trick is always wearing matching bras and panties. They're also known for mixing up masculine and feminine vibes by letting a little bit of lace on a bra or bodysuit peek out from behind a tailored button-down shirt or blazer. C'est magnifique.

France has a long history of innovation and fashion design, and France has been a leader in the intimate apparel world. The first French patent for a bra was in 1889, the same year the Eiffel Tower was built. This new design began to replace the corset as a more freeing, comfortable, and fashionable way to support the bust. Since then, undergarments like bras, garter belts, and stockings have undergone massive changes. And the French seem to be at the front of the pack in lingerie.

There are many French imitators, brands with a French name that are not actually connected to France. Stay away from the imitation and try out the real deal. Check out these top French lingerie brands and do a little something special for yourself.

Simone Perele

Simone Perele

Based in Paris, this family-owned French business got its start in 1948 by Madame Simone Perele. Her "vision to liberate women and design lingerie that embraced a woman’s natural shape" is still alive in the company today.  Now it's known for combining smooth, comfortable, and flexible materials like 3D Spacer molding, rich and exquisite color each fashion season, and stunning lace for everyday elegance. 

The demi cut bra seen here is from the Delice collection. "Demi" is French for "half." This kind of popular bra style is a half cup bra, with about half the coverage of a full cup bra, and some say 10 times as much sex appeal.
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